SEO consists of two aspects: first, there is the on-page SEO that involves keyword stuffing, keyword placement, meta-tag and HTML, and many more; second, there is the off-page SEO which includes all the activities that a website owner would engage in to promote his website online. Both aspects of SEO greatly complement each other and definitely help in making a website rank high in the search engine page results (SERP).
Essential Aspect of SEO
One of the essential aspects of SEO is link building. Google would surely want to see in a website a lot of link juices flowing in an out of the website. However, link building is not an easy task which can be easily achieved within a week. It is a slow process that would sometimes take several weeks, months, or even years to accomplish. Moreover, links are very much powerful, especially, if they are coming from high PR sites. Hence, it is highly desirable to have links to high PR sites because Google wants to see these link juices flowing in and out of a website before Google would rank that website high in the SERP.
Yet, link juices do not come only from the outside of the website. Within the website itself, link juices may flow from one web page to another. Hence, in the creation of your website, you should fashion out your web pages in such a way that the link juices will flow naturally from the landing page to the last page of your website and vice-versa. Every link that you have on your website will surely bring in link juices which will increase the value and quality of each of your web pages.
Building a Silo of Links within Your Website
Within your website, you can create a silo of links to make sure that link juices will flow around the different pages of your website. However, if you don’t know how to create this silo, you can check SEO Services results and hire an SEO expert to create a silo of power within your website. This SEO expert will surely ensure that link juices will be flowing naturally from your home page to the rest of the pages of your website. Here is how a silo is done.
First, links from high PR sites should go to your home page. Then, the home page should have links to the different pages of your website. Then, you link those pages back to your home page. Hence, if your third page ranks, the whole website will have the ranking of that third page. It is like dividing and fragmenting the link juices so that each page of your website will benefit from the flow of link juices.
If the googlebots—the robots tasked by Google to scour the web for websites and to find out how much link juices are flowing within those websites—find your website overflowing with link juices, your website would be ranked high. You can create one or more silos within your website to make sure that the movement of link juices around the different pages of your website is overflowing.